# Experience Change Hypnotherapy

Ali Ball is a clinical hypnotherapist based in North East London, offering integrated therapy combining hypnotherapy, EMDR, coaching and counselling. She works with clients both face-to-face and online, providing tailored treatment rather than generic approaches.

Ali brings a unique background to her practice, having trained as an actor and worked as a secondary school teacher before becoming a hypnotherapist. She turned to this field after experiencing its transformative effects on her own health, using it to manage autoimmune conditions and eliminate unhelpful habits and thought patterns.

Her approach is grounded in neuroscience, utilising the brain's neuroplasticity—its ability to create new neural pathways and responses. She explains that problematic patterns like phobias, smoking, nail-biting and negative self-talk are learned behaviours that can be unlearned. Hypnosis accelerates this process by placing the mind in a deeply relaxed, receptive state where change becomes more accessible.

Ali's philosophy centres on meeting clients where they are, recognising that everyone's journey is unique. She emphasises that hypnosis is a natural, pleasant experience—clients remain conscious throughout with no mysterious elements involved.

She holds professional credentials with the British Society of Clinical Hypnosis and is affiliated with Anxiety UK, demonstrating her commitment to evidence-based practice. Her client testimonials highlight the comfort and understanding she provides, making therapeutic work feel safe and supportive.